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Peter Spear

I have been a consumer researcher & brand strategist my entire career.

I believe consumers have experiences, not answers. This means we must be contextual and creative in our exploration.

I believe everyone is creative. It is self-creation, after all, not self-interest that drives markets.

It is our responsibility as marketers to honor our customers by listening and attending to them with care.

I live in Hudson, New York with my partner and our daughter.